The 2025 TIPA “Origins: Blossoms in Bloom” Graphical Mark Seminar & Promotion Exhibition, hosted by TIPO, was held on March 15, 2025, at National Taiwan University.

At the exhibition, a diverse array of distinctive local agricultural products were showcased, including beans (soybeans, red beans, and black beans) from Meinong, Dong Ding Oolong tea from Lugu, jujubes from Gongguan, rice from Luye, black tea from Sun Moon Lake, taro from Dajia, rice from Chishang, rice from Sanxing, red beans from Wandan, and coffee from Guoxing. Interactive games were also featured on-site to help visitors understand the significance of graphical marks, i.e. graphical certification marks and graphical collective trademarks, and how they promote product quality and regional identity.

The afternoon seminar invited scholars and experts—along with graphical mark holders from organizations such as the Meinong Farmers’ Association (Kaohsiung City), Lugu Township Office (Nantou County), Gongguan Farmers’ Association (Miaoli County), and Luye Township Office (Taitung County)—to share practical insights and challenges in promoting graphical marks. The event drew over 170 attendees, generating enthusiastic discussions and engagement.

In his opening remarks, TIPO Director General Cheng-Wei Liao emphasized that graphical marks are not only a symbol of origin, but also a promise of quality and integrity. In an increasingly globalized market, clear and trustworthy origin labeling builds consumer confidence. As demand for product traceability and quality assurance grows, graphical marks will continue to play an essential role in shaping market differentiation and trust.

Since Chishang Rice registered Taiwan’s first certification mark in 2003, TIPO has continued to promote the graphical mark registration system. To date, 78 valid graphical marks have been registered across Taiwan, covering a variety of agricultural products including rice, tea, and fruit. With the rise of climate change, technological advances in agriculture, and regional revitalization policies, more emerging crops and specialty products are entering the market.

 TIPO will further collaborate with the Ministry of Agriculture to boost local economies through more small-scale agriculture, which can create more added value. We will continue to offer guidance and consultation services for the registration of graphical marks to support the development of local industries, foster niche advantages, and furnish global competitiveness for Taiwanese agricultural products.

• Publish Date : 2025-04-15
• Update : 2025-04-15
• Organization : International Legal Affairs Office
• Visitors : 91