New Green Trademark Analysis Report Reveals Uni-President’s Top-Ranking Performance
To help businesses better understand trends in green trademark registration in Taiwan and promote carbon reduction efforts, TIPO has compiled an analysis report on green trademark industries in Taiwan in the past decade, which examines green trademark application trends across major product classes in Taiwan. Uni-President Enterprises Corp. (“Uni-President”), Apple Inc., and Alibaba Group Holding Limited, a company based in the Cayman Islands, in particular, are some of the top applicants for green trademarks.
Trademarks identify the source of goods and services and can serve as indicators of market trends and economic direction. As the world strives to preserve the green planet from rising temperatures, IP trademarks are just as important as technology in the race towards net zero emissions – appealing to many major corporations to take action and reduce carbon emissions.
TIPO's report references EUIPO’s research into green trademarks in the EU, filtering trademarks with the Nice Classification listed on applications and further categorizing them into nine major categories of green products: energy products, transportation, energy saving, reuse/recycle, pollution control, waste management, agriculture, environmental awareness, and climate change. This was further subdivided into 35 categories. The report details the proportion of green trademarks in each category, in hopes of helping businesses establish green trademark portfolios, respond to climate change, and formulate net zero carbon emissions strategies.
The report also revealed that in the past decade, green trademarks in Taiwan accounted for approximately 15% of the total trademark applications. Overall observations show consistent growth, with the average proportion being around 12.41% from 2013 to 2015, 14.72% from 2016 to 2019, and 15.87% from 2020 to 2022. It is evident that businesses are placing greater emphasis on establishing green trademark portfolios.
For green trademark proportions across the nine major categories, the top three (in descending order) were energy saving, pollution control, and energy products – collectively accounting for over 80% of applications. This is clear indication that industry trademark portfolios focus mainly on these three areas.
In terms of the nationality of green trademark applicants, Taiwan ranks number one, followed (in order) by Mainland China, Japan, and the US. Mainland China has had impressive performance in transportation, energy saving, pollution control, and waste management. Japan ranks in the top three across all major categories except for energy saving and climate change. The US has had outstanding performance in energy products, energy saving, reuse/recycle, environmental awareness, and climate change.
Taking a look at the top three applicants across the nine major categories reveals that Uni-President, Apple Inc., and Alibaba Group Holding Limited from the Cayman Islands are consistent included within the rankings – making them major green trademark applicants in Taiwan. Uni-President and Apple Inc. dominated energy products, energy savings, and waste management, snagging either number one or number two. Uni-President in particular, has made it to the top three in all major categories except transportation and agriculture – a testament to the company’s commendable resolve to grow with Taiwan and strive for net zero emissions.
Environmental factors have become increasingly important for businesses and consumers alike. To achieve net zero emissions goals, businesses need to bring new products to market and/or make existing products more sustainable. Green trademarks increase brand visibility and showcases the business’ dedication to sustainable values. TIPO recommends that businesses implement green trademark strategies as soon as possible to take full advantage of the benefits of having green trademarks, as well as market opportunities.
- Publish Date : 2023-07-14
- Update : 2023-07-14
- Organization : International Legal Affairs Office
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