A business name such as the name of a company or a firm represents the business entity itself, equivalent to the name of a natural person, while a trademark is used for identifying the source of goods or services provided by the business entity. A business name such as the name of a company or a firm may also serve as a trademark for identifying certain trade source. The main difference, however, lies within the method of indication if such method suffices in allowing consumers to identify the source of goods or services, rather than simply signifying the name of the company or firm.

• Publish Date : 2008-04-23
• Update : 2020-12-07
• Organization : International Legal Affairs Office
• Visitors : 534