The seminars mainly focused on the issues that enterprises should pay attention to and the opportunities they should grasp when planning their international brand strategies as well as the abilities they should possess when handling trademark squatting.

In terms of trademark squatting, the seminars introduced practices for handling bad-faith trademark filings in Taiwan, the European Union, the United States, Japan and Mainland China as well as offering actual cases, FLANAX trademark dispute in the United States, OUTSOUECE 2 INDIA in the European Union, JORDAN and MUJI in Mainland China, Red Bull in Japan. Thus, the enterprises can better understand the trademark laws and regulations, examination practices and trends in court decisions in Taiwan and the aforementioned countries (region).